The traffic and mood at the Dallas Market was very upbeat!! There is so much to talk about so we’ll elaborate more on some of these topics during the week, but here is an overview of the many exciting events.
Quoizel introduced over 300 new styles, making it the biggest introduction in over a decade. Quoizel’s new product lines were very well received; notably the launch of the Uptown Line by Sergio Orozco, a high-end contemporary line with a stylish influence from the city of New York. In addition, the LED2 contemporary bath line was also a big hit at Market.
The highly anticipated renovation of the Dallas Showroom was all the buzz at Market. A ribbon-cutting ceremony was held on Friday, January 20th immediately followed by cocktails and hors d’oeuvres.
Many dealers took advantage of the incredible market promotions and specials that were available to those who attended Market.
Denis Caldora, who will be partnering with Quoizel, is a merchandising expert in lighting. He conducted a roundtable discussion with dealers to discuss the launch of a lighting “fashion show” debuting in dealer’s showrooms across the country very soon.
Dealers were able to view Quoizel’s 2012 new full-line catalog. This catalog proves to be the most functional and attractive catalog to date.
The signs are all there for an exciting year. The feeling and momentum from Market will take Quoizel and its retail partners into what we are hoping is a banner 2012!