A few of the design team members including Todd Phillips, Peter Cox, Guillermo Kuwae, two college interns and Southeast salesperson Jeff Norris went on a field trip to Cree, Inc. Since 1987, Cree has been a market-leading innovator of lighting products, LED (Light Emitting Diodes) components, and semiconductor products for power and radio-frequency (RF) applications. Their headquarters is located in Durham, NC and Cree employs nearly 6,000 people worldwide.
They were very impressed with the factory and spent hours touring the facility where they saw the making of the diodes. The state-of-the-art machinery is very sensitive; therefore, all employees and guests are required to wear the surgical scrubs and masks so that the area stays as sterile as possible.
The only photo they were permitted to take is the one featured at the entrance of their tour.
In three days, Todd and his team visited four showrooms and a new housing development to learn about the applications of lighting, trends and consumer needs to better create and design the best in lighting.
It was a very productive and informative week for all!